Microsoft(MSFT) wants to pay News Corp (NWS) and other large publishers to de-list their Web sites from Google's (GOOG) search index, the Financial Times reports.
The divergence of consumer benefit and corporate benefit has been on my mind a lot lately. It happens all the time (insurance companies, drug companies, etc.) but it's rare that it is as transparent and ballsy as this.
Think about it: Microsoft is paying another company to make it harder for you to find their content. Not to help you in any way - just to help them. I know this is naive of me, but I believe (I hope) that companies do better in the long term if they keep their customers best interests in mind as they make business decisions. That is, they should strive to find the intersection of corporate benefit and customer benefit. What Microsoft is doing right now is bypassing the inconvenience of creating a better product and skipping straight to the cashing in part. You might say that this is just another example of Microsoft being Microsoft but I think this goes further. In the case of Internet Explorer, for example. IE was actually a significantly better product than Netscape Navigator (at the time)
. It wasn't just that it was free, NN was pretty crappy. The same is somewhat true with Windows and hardware manufacturers. I mean, no offense to Linux lovers, but it's not like desktop linux was ready for primetime back when Microsoft was doing its illegal/immoral work in coercing dell et. al to put Windows on their desktops. I guess what I'm saying is that while Microsoft was forcing consumers down a certain path it wasn't a particularly bad path at the time.
This, on the other hand, is an attempt to actually steer the internet to a worse place. They are trying to wrangle the web into a nice little box that they can control. And they're doing it the way they always do - by pouring money into it.
And who suffers? Me. Well, not me actually. I can't stand Fox News.